1. Introduction
Usound, based in Argentina, faced the challenge of modernizing their brand to meet current design standards and effectively communicate their mission of improving the lives of those with hearing difficulties. My task was to revitalize the brand, ensuring it could be seamlessly applied across all modern digital platforms.
40%
Reduction in Local Littering
Communities using Basuraleza have seen a 40% reduction in local littering.
10,000+
Social Media Shares
The impact of clean-up missions has been widely shared on social media, encouraging others to join the cause.
2. Inspiration Search
The journey to the new Usound brand began with an extensive search for inspiration. I explored trends in technology, healthcare, and modern design to create a brand that would resonate with Usound’s audience. This phase was crucial in understanding the visual language that would best represent the company's values and mission.
3. Brand Construction
Building the Usound brand involved meticulous planning and creativity. The process included developing a cohesive visual identity that communicates trust, innovation, and care. Each element, from the logo to the typography, was carefully crafted to ensure a unified brand experience.
4. Color Palette
The color palette for Usound was chosen to evoke specific emotions and associations. Green represents technology and innovation, while a blue-violet hue conveys emotion and trust. Additional colors such as orange, red, pink, and cyan were incorporated to add vibrancy and versatility to the brand’s visual identity.
5. Brand Book
To maintain consistency across all platforms, I designed a comprehensive brand book. This guide outlines the usage of the logo, color palette, typography, and other brand elements, ensuring that the Usound identity remains cohesive in every application.
6. Website and App Design
A modern brand needs a modern digital presence. I designed the Usound website and mobile app to provide a user-friendly experience that aligns with the new brand identity. The design focuses on accessibility, ease of use, and visually appealing interfaces that enhance user engagement.
7. Brand Application
The final step was to apply the new brand across various mediums, including everyday items such as t-shirts, banners, and vehicle wraps. The updated brand is now consistent and recognizable, whether seen on a smartphone, a billboard, or promotional merchandise.
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