CarDuo is a smart and eco-friendly carpooling app designed to connect drivers and passengers with similar routes, making every commute more economical and enjoyable.
Getting started
Introduction
CarDuo is a smart and eco-friendly carpooling app designed to connect drivers and passengers with similar routes, making every commute more economical and enjoyable. Whether you're heading to work, running errands, or planning a road trip, CarDuo matches you with a travel companion to share the ride, reduce costs, and minimize your carbon footprint. Join CarDuo today and experience the convenience of shared journeys, where every trip is twice as rewarding.
Problem Statement
The Need for Efficient and Sustainable Commuting
As a daily commuter, I want a simple and reliable way to find someone to carpool with, allowing me to save money, reduce travel time, and lower my environmental impact.
By sharing rides, I can contribute to a greener planet while making my commute more cost-effective and stress-free.
Objetives & Goals
A Time-Efficient Way to Commute to Work
CarDuo aims to make your daily commute more efficient by connecting you with others who share your route. By optimizing ride-sharing opportunities, we help you reduce time spent in traffic, ensuring a smoother, quicker journey. Our goal is to transform commuting into a seamless experience, giving you more time to focus on what truly matters.
A Cost-Effective and Environmentally Friendly Way to Commute
CarDuo is dedicated to making commuting both affordable and eco-friendly. By sharing rides, you can significantly cut down on fuel costs and vehicle wear, while also reducing your carbon footprint. Our mission is to promote sustainable travel, where every shared journey helps save money and protect the environment.
Design process
From Concept to Creation
This process followed the principles of design thinking, with a strong focus on maximizing usability as the ultimate outcome.
Business challenges
Grouping users based on their travel routes
Security of users should be ensuered
Verification of users (to confirm their workplace)
Verification of drivers and their vehicles
Pandomic situation
Research
Quantitative Reseach
We conducted an online survey with about 10 user who fall in our target demographic
User needs
→ User feels that it would be better to have a way to commute to work, avoiding traffic
→ Users needs a time-efficient way to commute to work, so that they can reach their workplace on time
→ Users needs a cost effective way to commute to work, witch could help them save some money
Features & Functionalities to resolve user needs
Grouping users having a common destination will definitely reduce traffic.
Minimizing traffic will result in the users reaching their destination on time.
3-4 users sharing money for a ride will help users save a lot of money.
Product User Challenges
→ Most users commuting to work felt annoyed by traffic.
→ When opting public transport, users waste a lot of time as it isn't the optimized route to a place.
→ Users felt that commuting to work is boring especially when they have to travel alone.
→ Some users had some serious health issues because of travelling in motorcycles for long hours..
Competitor Analysis
Market Landscape & Competitive Insights
Ola Share
Not known much more for car-pooling in particular but still pretty famous in India.
Features
→ Express (Runs on fixed routes, saves time and is cheaper)
→ Share pass (An exclusive pass helping you save big on your travel expenses)
BlablaCar
World's leading long-distance carpooling platform
Features
→ Long distance travel
→ Coach Network (shared mobility)
→ Europe Zone
Our Unique Features
→ Most users commuting to work felt annoyed by traffic.
→ When opting public transport, users waste a lot of time as it isn't the optimized route to a place.
→ Users felt that commuting to work is boring especially when they have to travel alone.
→ Some users had some serious health issues because of travelling in motorcycles for long hours..
User Personas
Profile
Creative, energetic, works at a tech startup. Lives far from her office (El Poblado).
Daily routine
45 min commute each way. Often attends events or meets friends after work.
Motivation (Maslow):
Belonging / Social connections.
Pain points
• 2 hours lost daily commuting, reducing personal time.
• Traffic congestion adds extra stress.
• Motorcycle: Exhausting and has caused health issues.
• Car: Very expensive.
Travelling by motorcycle for long hours is tiring and has created a lot of health problems. Travelling by car is really expensive.
Profile
Experienced consultant, travels daily to client sites. Constant movement affects his health and work-life balance.
Daily routine
Early start, drives all day across Bogotá for meetings. Returns home late and exhausted.
Motivation (Maslow):
Esteem / Achievement.
Pain points
• Long hours driving cause back pain and fatigue.
• Driving is costly (fuel & maintenance).
The long hours of driving are wearing me out physically and financially. I need a more sustainable way to manage my daily travel.
Analysis
Task Mapping
Eisen Hover Matrix
5 Why Analysis
Root Cause Analysis (RCA)
Taskflows
Scenario 1
I want to login/register to the app
Scenario 2
I want to schedule a rise for later
Scenario 3
While booking a ride, I want to select passenger count and also check driver and co-passenger details so I know I´m travelling with inorder to feel secured.
Low-Fidelity Wireframes
Design Foundations - Sketchs
These low-fidelity wireframes serve as the basic blueprint for the app, focusing on layout and flow. Simple and uncluttered, they help us validate the core user experience before diving into detailed design.
Visual Design
High-Fidelity Wireframes
High-fidelity wireframes bring the design to life with detailed visuals, color schemes, and typography. These polished layouts provide a clear representation of the final product, allowing us to refine aesthetics and ensure that every element aligns with the intended user experience.
Desing System
Building User-Centric Foundations
The design system establishes the visual language and guidelines for the entire project. It includes consistent elements like colors, typography, and components, ensuring a cohesive and scalable design across all screens
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