Innovative Solutions During the Pandemic. "Here's how gamification impacts user behavior within the realm of marketing and user experience"
Introduction
During the pandemic,
Citroën faced the challenge of reaching customers who couldn't visit dealerships. To address this, we pioneered an augmented reality (AR) solution that allowed potential buyers to explore Citroën's C3 Aircross and C5 Aircross models from the comfort of their homes using their smartphones.
Here’s how gamification impacts user behavior within the realm of graphic design:
Appstore editors’ choice – Featured as ‘Innovation made in Spain’
With lockdowns and social distancing measures in place, traditional car showrooms were no longer accessible. Our goal was to create a seamless, immersive AR experience that showcased the interior and exterior of Citroën's vehicles, convincing customers to consider purchasing them despite the restrictions.
Featured in the Appstore as App of the Day – Spain
Now that we can't drive or visit a dealership to see the car we thought of buying before the coronavirus crisis began, we can satisfy our curiosity with apps like the one Citroën offers with its Virtual Experience, making car exploration possible from anywhere.
Marca magazine and motorpasion Spain praised us with a feature on their website where they talk about this innovation.
My Role
In this project, I led the UX/UI design, crafted all mobile app interfaces, developed graphic design presentations, and designed the user journey to help potential buyers explore and book appointments with sales representatives.
Main Tasks
Graphic Designer: Developed design presentations (covers) and campaign designs.
UX/UI Designer: Created all mobile app interfaces.
User Experience Strategist: Designed the user journey to lead potential buyers to book appointments with sales representatives.
Team Involvement
AR Developers: Brought the 3D models to life.
Marketing Team: Coordinated the promotional campaign.
Sales Team: Managed appointments and follow-ups.
Design & Research Tool Kit
From the sketch to reality
Early wireframes that shaped the final Citroën AR Experience app.
Main Features about my Work
Immersive AR Experience: Users can explore the interior and exterior of Citroën's C3 Aircross and C5 Aircross models from their smartphones.
User-Friendly Interface: Designed with simplicity and ease of use in mind, allowing users to navigate effortlessly.
Interactive 3D Models: High-quality, interactive 3D models bring the vehicles to life, providing a detailed view of each feature.
Easy Appointment Booking: Integrated booking system for scheduling appointments with sales representatives directly through the app.
Visual Appeal: Engaging and consistent design elements that align with Citroën's brand identity, enhancing the overall user experience.
Working on the Citroën AR Experience project during the pandemic was both a challenge and a privilege. I’m grateful for the opportunity to contribute to an initiative that helped users stay connected with innovation from the safety of their homes.
Throughout this project, I strengthened my skills in designing intuitive user interfaces for immersive technologies, balancing aesthetics with functionality, and aligning the user experience closely with brand identity. It was a valuable lesson in adaptability, collaboration, and how thoughtful design can enhance accessibility even in difficult times.
Thank you to the entire team who made this experience possible.
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