Developing an Engaging Brand Mascot and Comprehensive Brand Identity for a Vegan Brownie Company in Kuwait
Introduction
Ohfudge, an innovative vegan brownie company based in Kuwait, needed a brand identity that not only stood out in the market but also resonated with its target audience. My mission was to develop a comprehensive brand that included an attractive logo, a memorable icon, an animated character for comic-style stories, and a packaging design for shipments that reflected Ohfudge's fun and healthy essence.
Logo Creation
The logo design for Ohfudge focused on capturing the essence of the brand: fun, vibrant, and modern. The logo needed to be easily recognizable and convey the message of delicious, high-quality vegan products. I used bold typography and bright colors to create a logo that was both eye-catching and representative of Ohfudge's philosophy.
Icon Design as Part of the Logo
As part of the brand identity for Ohfudge, I designed a custom icon that features a stylized face, which became a central part of the logo. This icon was developed to convey the playful, friendly, and bold tone of the brand, while maintaining a modern and easily recognizable style. The expressive facial features reflect the joyful and energetic personality of the mascot and the brand as a whole.
Packaging Creation
The packaging for Ohfudge was designed to be both functional and attractive, ensuring the brownies arrived to customers in perfect condition while standing out on the shelf. I used sustainable materials and designed striking graphics that incorporated the logo’s colors and style to maintain brand consistency. The packaging design not only protects the products but also provides a memorable unboxing experience
Exploring More Packaging Projects
Beyond the brownie boxes, I also worked on additional packaging solutions for Ohfudge, including the successful launch of a chocolate bar line. Each packaging piece was crafted to reflect the brand’s vibrant identity, using dynamic shapes and a consistent color palette. The chocolate bar wrappers were designed to be eye-catching, fun to unwrap, and perfectly aligned with the brand’s visual system — turning every product into a joyful unboxing experience.
Character Sketching & Design Process
Before Arlo came to life as a brand mascot, I went through an iterative sketching process to explore different styles, expressions, and poses. The goal was to find the perfect balance between personality, approachability, and visual harmony with the Ohfudge brand. Through multiple rounds of refinement, Arlo evolved from simple pencil sketches to a polished, animated character that could be used consistently across all media.
Character Creation: Meet Arlo
To add an element of fun and engagement, I created an animated character called Arlo used in comic-style stories on Ohfudge’s website and social media. This character not only humanizes the brand but also allows for creative and entertaining storytelling. The character was designed with a friendly aesthetic and was integrated into various marketing campaigns to increase customer connection and make the brand more memorable.
Creative Storytelling
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